在NEO平台發行的專案「Onchain」的早期訂閱者就因為目前最新的代幣發售方式「airdrop代幣 Airdrop」而被「免費贈送」了1,000個ONT代幣。
According to CoinMarketCap's data, ONT token was released earlier this month for less than $0.1, and now the price of each token is more than $1.
In other words, users who subscribed to Onchain at the time received free tokens worth $1,000..
As you may have noticed, they are not involved in any "sales" process.
Ontology has only gone through a round of private placement, not soliciting funds from the masses. They just airdrop (send) tokens to NEO holders.
區塊鏈投資公司Kryptonite1的合夥人Keld van Schreven說。
Given that the idea of Public Sale is that the purchasers are those who understand the value of the platform and will promote the value of Token.
Free airdrops hope to achieve similar goals. If people hold the virtual currency, they will be interested in seeing the entire technological development and the price of the virtual currency, and develop and grow together with the platform.
However, these airdrop tokens may not only be about building a community, they may be related to the fluctuating regulatory environment.
例如，在美國，許多ICO發行人和投資者已經確信，證券交易委員會（sec）最終將宣布所有Cryptocurrency都是證券，因此需要根據繁瑣的法律進行註冊。
However, even outside the United States, it takes a lot of work and time to complete the customer certification (KYC) and anti-money laundering (AML) compliance required for public sales. Therefore, recently, more and more companies and projects choose to use Airdrop Way to issue tokens.
What is virtual currencyAirdrop(Airdrop)?
IAO is the abbreviation of "Initail Airdrop Offering", and it can also be said to be the initial "airdrop" issuance.
An airdrop is actually a new or existing project with a specific market that distributes its own tokens in accordance with a certain rule.
The project can "drop" new tokens to the holders according to the original tokens held by the token holders, but the premise is that these token holders must deposit the tokens in the support "Airdrop" wallets (such as Metamask).
If the wallet does not support it, the holders of these project tokens will not be able to get the airdrop tokens, so be sure to know the conditions of the airdrop project in detail.
Take the Airdrop on Ethereum as an example. Often the project party does not come from the Ethereum community itself (but it does not rule out that some projects have the participation of existing community giants), but a specific target market. The combination of the project and the blockchain has issued tokens for some use value, equity or other tokenizable things.
出於推廣、融資或其它目的對代幣的一部分進行了空投派發。
In fact, is a model of injecting external third-party value into the Ethereum ecosystem and spreading in the form of airdrops in the ecosystem, accompanied by direct existing industry service providers on the chain process.
Recently, the first token issuance of many projects has also taken the form of Airdrop. There are many confident technical infrastructure projects and charity projects, such as Covid Token free airdrop.
A summary of airdrop tokens is that most of them are tokens with specific use value, rights, symbols and other tokenizable features, "Promote user base, spread popularity and attract investment and participants" is their main airdrop motive.
With them, you can exchange for specific services or goods, benefit from specific rights and interests (such as dividends), or even reflect a new type of production relationship.
The value foundation and growth space of airdrop tokens come from the progress of the projects behind them and their performance in the corresponding market. Especially for early-stage entrepreneurial projects, the coexistence of huge growth space and zero risk.
Why give away virtual currency for free? What are the benefits?
Many new projects need to worry about the lack of funds. Why do many companies choose to use airdrops to send free virtual currency in such a luxurious way. /a>As a way of promotion?
1. It is similar to the marketing method of handing out flyers.
Airdrop is the direct delivery of assets or rights. The process of inserting it into the user’s wallet will not cause any negative impact on the user’s normal use of its wallet, and this asset not only does not occupy any space or quality. And it is easier to organize and keep in the hands of users for a longer period of time.
For users, having an extra asset out of thin air will arouse the user’s curiosity and drive to understand it. They may invest, become a customer, or even contribute to the project’s productivity.
Even if you sell it one day, you will at least intuitively know the value of this thing, an effect that cannot be achieved by these traditional propaganda methods.
2. Find more potential investors
On the other hand, it is also a more sophisticated financing method. Through airdrops, it can bring higher attention, higher dispersion and higher potential investor base to a high-quality product, thereby promoting more Fund holders pay attention to and enter the market of digital assets of the project.
對於普通投資者來講招人厭煩的廣告宣傳不如手裡直接擁有貨幣，會讓投資人更有去參與的動力。
3. Promote a win-win situation
而已上市幣種進行廣譜空投更會使得項目方與上幣交易所雙雙受益，在吸引市場資金關注項目代幣的同時關注代幣所在的交易所，市值提升的同時帶動交易量互利共贏。
The new project directly distributes the tokens by airdrop. While "spreading the seeds", it also establishes a beautiful appearance for the project. It is a good strategy to directly determine the price of the tokens by the market.
What is the difference between Airdrop and Fork (IFO)?
IFO是「Initail Fork Offering」的縮寫，可以說是初始分叉發行，大多是針對比特幣等較為主流的貨幣來分叉。
The biggest difference from the airdrop is that a fork is a group of smaller communities who have disagreements on the existing basis and are unwilling to adopt the technology of the original token, which leads to another branch chain, which leads to the fork.
However, in the early stage, they were all separated from the Bitcoin ecology and were born on the grounds of a certain improvement to Bitcoin. Their community believes that forked coins can do better than Bitcoin in some respects. , And amplify the propaganda hoping to reach a broader consensus.
What is worth looking forward to is that they have been in an independent state since forked. They are not limited by the scope of use, but also have a smaller, more consistent and more efficient community, making some previously large communities The controversial and shelved issues in the group can be quickly resolved, verified, and put into practice.
However, in the end, whether the application market can be obtained depends on the good fortune of each forked currency (most of the profit projects that are forked for forks do not end well).
IAO and IFO are very similar, but compared to forks, airdrops have more flexibility.
Strong confidence
Although the barrier to entry for Airdrop is relatively low, it does not require a complicated process such as ICO projects, which are exhausted in the initial stage of finding capital and promoting publicity.
However, if there is no support from a large number of funders in the initial stage, the hasty distribution of project tokens to investors will make the project fail faster.
Therefore, choosing such a gorgeous project as an airdrop often has a stronger technical foundation and more confidence.
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